From the series I We It
Mark Titchner 2004
Mark Titchner's I We It was commissioned by Transport For London's Art On The Underground program and exhibited at Gloucester Road Tube Station in 2004. In a space usually occupied by advertising stood Titchner's rousing banners, bearing the quasi-utopian language of corporate mission statements.
Formally styled to resemble trade-union banners and inspired by an array of culutural references including digital design, psychedelic poster design, baroque religious art and the decorative style of Victorian socialist/industrialist William Morris, the banners at once shout out with a revolutionary spirit and point towards ideals and beliefs co-opted by global capitalism.